Our client has tasked us with creating a dynamic campaign aimed at promoting their Micro Savings Banking service. The campaign #IponNaKaCebuana centers around engaging with the Filipino masses in various locations across Manila to capture authentic stories and insights regarding their views on savings.
Skills: Adobe Photoshop
Categories: Lifestyle Photography, Post-processing, Creative Direction, Research
Skills: Adobe Photoshop
Categories: Lifestyle Photography, Post-processing, Creative Direction, Research
Through a series of interviews and interactions, we delved into the diverse perspectives and experiences
of individuals from different walks of life, highlighting the importance of saving money and the various
challenges and motivations surrounding this practice. Showing real-life situations through photos that reflect their jobs as Filipino minimum-wage workers.
of individuals from different walks of life, highlighting the importance of saving money and the various
challenges and motivations surrounding this practice. Showing real-life situations through photos that reflect their jobs as Filipino minimum-wage workers.
